Winning on Purpose

The Unbeatable Strategy of Loving Customers

Darci Darnell , Fred Reichheld , Maureen Burns

Business & Economics / Consumer Behavior

The Frictionless Organization

Deliver Great Customer Experiences with Less Effort

Bill Price , David Jaffe

Business & Economics / Consumer Behavior

Tulip's Bubble

The Economics behind Cultural Fads and Trends

Tulip Mittal

Business & Economics / Consumer Behavior

Happiness Economics

A New Road to Measuring and Comparing Happiness

Ada Ferrer-i-Carbonell , Bernard M. S. van Praag

Business & Economics / Consumer Behavior

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Granata, Giuseppe , Moretta Tartaglione, Andrea , Tsiakis, Theodosios

Business & Economics / Consumer Behavior

The Hype Machine

How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt

Sinan Aral

Business & Economics / Consumer Behavior

Psychology and Behavioral Economics

Applications for Public Policy

Kai Ruggeri

Business & Economics / Consumer Behavior

The Age of Persuasion

How Marketing Ate Our Culture

Mike Tennant , Terry O'Reilly

Business & Economics / Consumer Behavior

Democracy, the Market, and the Firm

How the Interplay Between Trading and Voting Fosters Political Stability and Economic Efficiency

Hervé Crès , Mich Tvede

Business & Economics / Consumer Behavior

The SAGE Handbook of Consumer Culture

Alladi Venkatesh , Olga Kravets , Pauline Maclaran , Steven Miles

Business & Economics / Consumer Behavior

Negative Political Advertising

Coming of Age

Gary Copeland , Karen S. Johnson-Cartee

Business & Economics / Consumer Behavior

Inspiring Green Consumer Choices

Leverage Neuroscience to Reshape Marketplace Behavior

Michael E. Smith

Business & Economics / Consumer Behavior

The Effortless Experience

Conquering the New Battleground for Customer Loyalty

Matthew Dixon , Nick Toman , Rick DeLisi

Business & Economics / Consumer Behavior

Intercultural Marketing

Theory and Practice

Ivana Beveridge

Business & Economics / Consumer Behavior

The Routledge Handbook of Digital Consumption

Rosa Llamas , Russell Belk

Business & Economics / Consumer Behavior