Explore all books in Business & Economics / Marketing / Research category
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
Ashok Charan
Business & Economics / Marketing / Research
Marketing Analytics
A practical guide to real marketing science
Mike Grigsby
Business & Economics / Marketing / Research
Advanced Customer Analytics
Targeting, Valuing, Segmenting and Loyalty Techniques
Mike Grigsby
Business & Economics / Marketing / Research
Using Semiotics in Marketing
How to Achieve Consumer Insight for Brand Growth and Profits
Rachel Lawes
Business & Economics / Marketing / Research
Market Research Methodologies: Multi-Method and Qualitative Approaches
Multi-Method and Qualitative Approaches
Takhar-Lail, Amandeep
Business & Economics / Marketing / Research
Upside
Profiting from the Profound Demographic Shifts Ahead
Kenneth W. Gronbach , M. J. Moye
Business & Economics / Marketing / Research
Identity Politics and Its Impact on the Spread of Digital Marketing
(A Framework to Manage Country Level Political Risk in Ethiopia)
Daniel B. Solomon
Business & Economics / Marketing / Research
Opportunities and Challenges of Business 5.0 in Emerging Markets
Dadwal, Sumesh , Kumar, Pawan , Singh, Gursimranjit , Verma, Rajesh
Business & Economics / Marketing / Research
Common Data Sense for Professionals
A Process-Oriented Approach for Data-Science Projects
Rajesh Jugulum
Business & Economics / Marketing / Research
Brand Management in a Co-Creation Perspective
Communication as Constitutive of Brands
Heidi Hansen
Business & Economics / Marketing / Research
Research Design
Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches
Patricia Leavy
Business & Economics / Marketing / Research
Behavioural Research for Marketing
A Practitioner's Handbook
Julian Adams
Business & Economics / Marketing / Research
Extending Boundaries
The Impact of the Digital World on Consumers and Marketing
Jolanta Tkaczyk , Marcin Awdziej
Business & Economics / Marketing / Research
Marketing Research
A Practical Approach
Bonita Kolb
Business & Economics / Marketing / Research
Theory Construction and Model-Building Skills
A Practical Guide for Social Scientists
Jacob Jacoby , James Jaccard
Business & Economics / Marketing / Research