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Do I need a website? Is Internet marketing successful? These are two of the questions many businesses are asking. The E of Marketing answers them by showing you how to make the most of your website for communication, information, marketing, sales and also internal management and administration. The text: explains how to optimise your site to make it search engine friendly, by reviewing keywords, search phrases and meta tags; discusses 'pay-per-click' advertising; presents the good and bad features of banner advertising; shows how to make the most of e-mail marketing; explains viral marketing and affiliate marketing. This text simplifies the process of e-marketing and gives readers tools that they can use immediately, without spending lots of money. The text is also supported by a companion website, which will be updated regularly to keep readers informed of the latest developments.
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