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Body Language in Business
Decoding the Signals
Adrian Furnham , Evgeniya Petrova
In this book we seek to clarify a few issues. Firstly, we pose and answer the question what does it entail to communicate via body language. Secondly, we deal with the issues of how body language can be used and, regrettably, sometimes abused, to communicate. There is much confusion (and dare we say nonsense) about how to interpret nonverbal signals. Finally, we choose to concentrate on practical applications of these facts and observations to the world of work and business. Body language is important at work from the selection interview to the farewell speech. Nonverbal communication is also the essence of political propaganda, PR, marketing and advertising, and understanding of how these silent signals work can be a crucial asset to business as well as to consumers’ education.
This book will give you practical tips and advice about how to become better and more successful in business by reading and displaying the right body language.
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