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MMS
Technologies, Usage and Business Models
Daniel Ralph , Paul Graham
But MMS technology offers more than just a broadening of message content. With MMS, it is not only possible to send your multimedia messages from one phone to another, but also from phone to email, and vice versa. This feature dramatically increases the possibilities of mobile communication, both for private and corporate use.
Multimedia messaging will reshape the landscape of mobile communication, making it more personal, more versatile, and more expressive than ever before.
MMS:
- Is the first book to address how MMS (and the use of IP to transport messages) will affect existing infrastructure and business models
- Covers the fundamental changes to mail and billing systems
- Includes future recommendations, such as interoperability and evolution
- Presents an overview of the MMS technology components
Drawing on the authors hands-on experience in the implementation of MMS technology (developing, billing and delivering services) at BT, this innovative book will appeal to engineering managers, network operators, market analysts, business decision makers, content providers and operator organizations.
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